Job Summary
Social Media at GitLab focuses on understanding people who make up the GitLab community, creating and sharing content over social channels that they’ll find valuable, and educating team members in marketing and beyond on social media best practices for brands, personalities, and how we measure success.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 10 years
Job Description/Requirements
What you’ll be doing:
- Lead social campaigns, positioning, and messaging as the expert on the GitLab brand
- Integrate GitLab’s brand voice and GitLab’s values into our organic social media strategy and content
- Scale, develop, and manage the social media team to expand GitLab’s influence and awareness and engage followers
- Be a player/coach and execute the work while also running the strategy
- Own the delivery and results of social media deliverables and OKRs while tying them back to overall business objectives
- Strong focus on improving results, productivity, and operational efficiency
- Support social programs beyond channels, including team member engagement, executive visibility, and reputation management
- Partner internally and externally (with an agency for example) to drive and execute high performing campaigns
- Oversee and strategize influencer campaigns while having a heavy focus on storytelling
What you’ll bring:
- 10+ years of social media and at least five years of people management in a high-growth enterprise software company and/or agency
- Strong sense of, and experience with, high-level concept development, strategy, research, and problem-solving
- Exceptional communication skills and ability to develop, pitch, execute, and report on creative ideas, strategies, and campaigns
- Strong experience running influencer campaigns
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