Senior Email Marketing Specialist

Our Senior Email Marketing Specialist’s Responsibilities:

1. Develop, create and manage sector-leading Email campaign strategies for our clients.
2. Pitch and present your strategy to clients and get buy-in from key stakeholders.
3. Implement your Email campaigns, monitoring the results and performance, and generate ROI for your clients.
4. If needed, correctly setup the integration of email platforms with client websites.
5. Support retention of our clients by acting as a point of escalation on underperforming Email campaigns.
6. Oversee the work of more junior team members, review work quality, and provide support and training where needed.

Our ideal Senior Email Marketing Specialist will be able to do the following:

• Present strategies to clients with confidence.
• Work collaboratively with team members both inside and outside the Email Marketing Team.
• Create Email Marketing content that supports the client’s business goals.
• Perform effective competitor research.
• Delegate work to other team members when needed, with clear briefs.
• Effectively report opportunities and concerns to the Head of Email.
• Effectively utilise a range of small to medium-size client budgets.
• Write engaging email copy on a range of different subjects.
• Be comfortable creating Emails in HTML.
• Design and create engaging email templates and visual assets in line with the client’s brand identity.
• Implement all areas of an effective email campaign including segmentation, automations and workflows and signup forms.
• Set clear and achievable campaign goals and communicate these to clients.
• Analyse campaign performance metrics, including conversion metrics and attribution models.
• Work with a range of Email Platforms and be able to use tools like Zapier, if needed, to connect different platforms.

To be successful in this role, we recommend that you have:

• At least five years experience in an Email Marketing role (either in-house or agency side).
• Experience managing successful email campaigns for SMEs, prioritising business results like sales and lead generation.
• A portfolio of successful Email campaigns that you’ve run across various sectors.
• Excellent time management/organisational skills and the ability to work to prioritise and work to deadlines.
• Confidence jumping on the phone with clients to pitch and present your ideas as well as handling challenging conversations.
• Experience of quality checking and reviewing work.
• Excellent copywriting and email design skills.
• Advanced knowledge of Google Analytics.
• Native-level English, both verbal and written.
• Excellent client communication skills.
• An understanding of other digital marketing channels, such as SEO and PPC.