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2 weeks ago

Job Summary

We are looking for a talented CRM product manager who will focus on product-related communications. They will be responsible for the creation, ownership and delivering the overall CRM strategy for owned field. Push the pace of innovation and build a future of a healthier world with us!

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

What you’ll do:

  • Lead the end-to-end projects aimed at user flow improvement in all available channels;
  • Develop and implement new strategies of segmentation and communication via constant experimentation;
  • Perform deep-dives including funnel analysis to improve the effectiveness of CRM channels;
  • Track and improve campaigns’ performance by consistently monitoring and reporting on key CRM metrics;
  • Collaborate cross-functionally with Growth, Product, Design, Engineering, Analytics and other teams to ensure alignment and coordination of CRM initiatives in the wider ecosystems;
  • Implement various A/B tests via campaign manager and other tools, built constant experimentation process;
  • Analyze and calculate uplifts for experiments, and propose improvements based on it.

 

What we’re looking for:

  • 5 years+ of experience in CRM & lifecycle management. Experience in high-growth mobile B2C products will be a great advantage;
  • Strong understanding of customer lifecycle management, segmentation and personalized strategies, proven track record in product metrics uplifts via CRM;
  • Strong email experience (automation, deliverability, etc);
  • Experience in cross-functional work with development, design and analytics;
  • Technical expertise with CRM and analytical systems;
  • Previous experience with handling, scheduling and project management high volume communications in fast-moving B2C environment;
  • Excellent understanding of CRM systems and proficiency in using CRM tools (Braze is an advantage) and analytical platforms;
  • JSON, HTML and CSS knowledge.
  • Strong problem-solving abilities, a keen eye for details and unparalleled commitment to deliver high-quality work;
  • A self-starter attitude with a proven ability to manage multiple projects simultaneously and work autonomously;

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