Senior Brand Manager

Beiersdorf

3 weeks ago

Beiersdorf will be interviewing for this role during the Careers in Africa London Summit on the 18th and 19th of April 2024.

Responsibilities:

Market Understanding and Development

Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
Input into the brand portfolio development and partner with the Global marketing Team
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
Contribution toward development of annual Consumer Marketing Plan and gain approval for Strategy with the Marketing Manager

Communication Development:

Lead the adaption of global and regional communication assets for key innovations in the Consumer Marketing Space
Develop 360 launch activation campaigns and ensure smooth implementation
Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
Evaluate & propose Marketing mix and evaluate media channels
Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunities / gaps in the market.
Responsible for development of brand commercial updates monthly.

Budgeting/Financial Management:

Responsible for accurately managing allocated budgets throughout the year.
Responsible for accurate recons, and media PO tracking.
Responsible for maximization of return on investment by tracking Above the Line campaigns with scan track and PLEs feedback into the business. Implement agreed course correction plans if necessary.

Personal Specification:

University degree (Honours); Master Degree an added advantage
Min 5 years brand management experience in FMCG industry Skills & Abilities
Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
Excellent communication skills to manage diverse relationships both locally and internationally.
Ability to identify patterns in data and develop action plans in response.
Ability to help develop Brand Managers.
Strong presentation and communication skills, good influencing skills.
Strong stakeholder management skills.
Good analytical and financial skills for share analyses and business case development.
Be able to relocate to South Africa/Central, Eastern and Western Africa
Be able to attend the recruitment Summit in London on the 18th or 19th of April 2024

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