Sales & Partnership Executive (tours)

Job Summary:

To drive steady tour bookings by building and managing a structured sales pipeline, developing partnerships with inbound tour operators and group organizers, and converting inbound/outbound/corporate leads into booked tours.

Key Responsibilities 

A) Sales Pipeline & Conversion

• Handle and convert inbound inquiries (email, WhatsApp, IG/FB, website)
• Follow up on leads using a structured sales process
• Create tour proposals, quotations, and packages
• Close group bookings and coordinate with operations for delivery
• Maintain a CRM tracker (Google Sheets is enough to start)

B) Partnerships & Business Development

• Build and manage a database of:
• inbound tour operators (international)
• local corporate contacts
• diaspora associations
• schools and group coordinators
• Reach out weekly to new prospects (minimum activity targets)
• Manage partnership relationships and negotiate commissions/discount terms

C) Branding Support (sales/marketing alignment)

• Work with social media personnel to create:
• offers and campaigns
• testimonials
• itineraries and trip highlights
• Provide sales insights: what people ask, what packages convert best

D) Reporting & Growth Planning

• Weekly report to Executive Director:
• pipeline volume
• conversion rate
• partnerships approached
• bookings forecast (next 60–90 days)
• Suggest product improvements and pricing strategy based on market response

Requirement

• Diploma/Bachelor’s in relevant field OR equivalent experience
• 2+ years in travel sales, BD, or hospitality sales preferred
• Strong sales ability, proposal writing, and negotiation skills
• Highly organized with consistent follow-up discipline
• Comfortable working with international clients and groups

Preferred

• Experience with group tours and itineraries
• Tourism industry knowledge in Ghana
• Corporate sales experience

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