Sales Manager A-Brand
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Job summary
Sales Manager A-Brand is responsible for driving business growth, strengthening relationships with authorized Partners and Non-Authorized Partners within Consumer Electronics, Telco, Monoband and Independent Retail Channels. The role focuses on new partners' acquisition and achieving sales targets, conducting in-depth market and pricing analyses, coordinating new product launches, and developing go-to-market strategies in close collaboration with the Sales team.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
5 years
Job descriptions & requirements
Key Responsibilities:
- Develop and execute sales strategies for A-Brand Consumer Electronics products to meet or exceed sales targets through all routes to market (RTMs)
- Build, grow and manage relationships with key Partners and accounts
- Grow channel partner network through onboarding, training, and development activities
- Identify and pursue new business opportunities within existing key accounts
- Collaborate with Product and procurement teams to ensure competitive pricing and stock availability
- Drive joint go-to-market activities with Brand and key Partners
- Monitor market trends, pricing, competitor activities, and customer behaviour to adapt sales tactics
- Prepare regular forecasts, reports, and market analysis for internal stakeholders
- Ensure strong customer service and post-sales support through coordination with internal teams
- Represent the company at industry events, vendor meetings, and partner conferences
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field
- 5+ years of sales experience in Consumer Electronics (with a Vendor, Distributor, or Retailer)
- Good command of English, both spoken and written
- Ability to create and deliver clear, effective presentations
- Experience working with different sales channels and customer types
- Goal-oriented and focused on achieving results
- Strong analytical and commercial mindset
- Strong communication and negotiation skills, with proven success in building good business relationships
Location: Accra
Salary: Attractive
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