Sales Associate

As a Field Sales Associate, your primary responsibility is in-person, door-to-door sales.

While Honeyguide will explore multiple sales channels over time including WhatsApp, phone, online, and other digital sales this role will be almost entirely door-to-door at the start and may remain that way for an extended period.

This is a physically active role that requires being on the ground every working day.

You will initially work in areas along and around:

• Pantang
• Oyarifa
• Aburi Road
• East Legon
• Madina
• Adenta
• University of Ghana (Legon)

As we grow, this role is expected to expand across other parts of Accra, and potentially into new regions.

Role Description

• Go door-to-door in assigned neighborhoods following prescribed routes
• Nurture campaigns / follow-up sales / phone / text sales
• Speak directly with households about Honeyguide
• Clearly explain our value proposition
• Confidently ask for and close first-time orders
• Collect customer contact details and onboard them to WhatsApp
• Work closely with operations to ensure smooth fulfillment
• Track daily activity (conversations, pre-orders, learnings)
• Share real-time feedback from the field to improve scripts and processes

You may also:

• Test new sales approaches and incentives
• Participate in pilots and experiments

Desired Qualifications

This role is a strong fit if you:

• Have 1–3 years of door-to-door or in-person sales experience
• Are energized by speaking to strangers all day
• Are friendly and naturally gravitate towards people
• Are organized, act swiftly, enjoy following protocols and are comfortable giving and receiving feedback.
• Are confident asking for the sale
• Happy with wearing a uniform & being presentable or well-groomed
• Enjoy working outdoors and being physically active
• Can show up consistently and reliably
• Want more than “just a sales job,” you want to grow with a company

Startup experience is a plus but not required.

Mindset & Character We Value

We’re looking for someone who is comfortable operating in uncertain, fast-changing environments.

• Comfort with adversity:
• You stay focused even when doors are slammed, plans change, or days are tough.

• Comfort with ambiguity:
• You can execute without perfect instructions and adapt as things evolve.

• Growth mindset:
• You believe skills can be learned and improved through feedback and practice.

• Open to learning:
• Curious about customers, sales techniques, and new ways of working.

• Adaptability:
• Willing to adjust scripts, routes, incentives, and processes as we experiment.

• Ownership & integrity:
• Honest reporting, accountability, and respect for customers.

How This Role Will Stretch You

You will:

• Work outdoors
• Hear “no” many times
• Test approaches that don’t always work
• Be asked to adapt quickly as we learn

If that excites you more than it scares you, you’ll likely do very well here.

Compensation

• Competitive base pay
• Performance-based incentives tied to sales outcomes
• Details discussed during the interview process

Availability Requirement

• Must be able to work in person daily
• Must be able to travel within Accra (starting with East Legon, Madina, Adenta and nearby areas)
• This role requires a consistent, on-the-ground presence

Why Join Honeyguide

• Enjoy fast-paced, impactful work starting from nothing
• Work arm-in-arm with a world-class team
• Be part of a mission-driven company improving food access and the quality of life of farmers

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