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1 month ago
Job Summary
Donorbox is looking for a Product Marketer to join our Growth and Marketing team. You will be responsible for delivering a compelling product story that drives customer acquisition and engagement. You will work closely with the Director of Product Marketing to develop messaging that sets our products apart from competitors and resonates with our target personas. Your primary focus will be on organizing and managing the feature launch process, ensuring that every product launch is supported by effective marketing efforts. You will also be responsible for managing product communication, including but not limited to blog posts, ad campaigns, and PR efforts.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Responsibilities:
- Craft messaging: you’ll support the Director of Product Marketing to anchor our entire go-to-market strategy on a bold, consistent product story. You’ll help our growth team pitch against competitors, test marketing messages, define target personas, and get customers excited about any new technology we ship.
- Organize a feature launch process: if a product never gets marketed, is it ever truly shipped? We need someone to support the entire launch process, from managing the beta to writing the feature announcement post to working with partners for co-marketing to bigger PR efforts.
- Manage product communication: we’re constantly launching big new features. Whether through blog posts, ad campaigns, collateral, or PR, you’ll communicate our evolving product narrative to existing customers, teammates, and the broader market.
- Clear product messaging: together with the Product Marketing Director, craft product messaging that sets new products apart from others in the market to give them a unique selling point. Benefit-driven over feature-driven messages.
- Data analysis and optimization - Conduct thorough analyses of the relevant data to look for opportunities for improvement and identify areas that should be optimized, in order to support our growth objectives.
Qualifications & Experience:
- 4+ years of proven experience as a product marketer
- Product orientation
- Strategic thinking about every piece of the larger nonprofit market
- Experience in market analysis.
- Developing product positioning
- Identifying direct competitors and product differentiation.
- Data analysis and reporting.
- Familiar with product marketing tactics (e.g. in-app notification, account-based marketing, email marketing, social media marketing, PR)
- Looking at competitive pricing for go-to-market strategies
- Working knowledge of web analytics tools (Google Analytics, Beamer, Hotjar, Crazy Egg)
- Closely work with our growth and product team to ensure a smooth release
- Clear and authentic communicator, with a healthy disdain for corporate speak
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