Marketing Lead

How You’ll Contribute To Our Mission:

• Build a strategically aligned partnership marketing strategy with the Partnerships leadership team
• Execute co-marketing campaigns with partners to drive the growth of Chapter’s membership (typically B2B2C campaigns which target our partner’s end-users or customers)
• Build growth hypotheses and campaign plans with our partners’ marketing teams, serving as the primary point of contact for those teams.
• Develop and own partner acquisition marketing strategies & assets, including blog posts, case studies, and social media campaigns
• Develop educational resources for our partners, including materials explaining Chapter’s offering and services
• Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
• Measure and analyze partner marketing campaign results in collaboration with our partner success leads, using data-driven insights to optimize and improve campaign effectiveness
• Drive ongoing communications with partners through newsletters, social, and other channels
• Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns

About You:

• 5+ years of marketing experience including 2+ years working with partners in a B2B2C context
• Proven experience with digital and physical marketing campaign management and execution, including developing marketing collateral from the ground up
• Thrive in unstructured environments, building structure in ambiguity
• Experience with driving GTM execution alongside highly cross-functional teams
• Willingness to travel occasionally to meet with strategic partners and participate in events with our partners.