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5 days ago

Job Summary

As Marketing Lead, you will design and execute the marketing strategy that drives our go-to-market motion. You’ll interact with C-Suite executives at Fortune 500 companies, own the marketing relationships with our partners, and construct the strategy that supports both our expansion with current partners and growth with new partners.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

How You’ll Contribute To Our Mission:

  • Build a strategically aligned partnership marketing strategy with the Partnerships leadership team
  • Execute co-marketing campaigns with partners to drive the growth of Chapter’s membership (typically B2B2C campaigns which target our partner’s end-users or customers)
  • Build growth hypotheses and campaign plans with our partners’ marketing teams, serving as the primary point of contact for those teams.
  • Develop and own partner acquisition marketing strategies & assets, including blog posts, case studies, and social media campaigns
  • Develop educational resources for our partners, including materials explaining Chapter’s offering and services
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
  • Measure and analyze partner marketing campaign results in collaboration with our partner success leads, using data-driven insights to optimize and improve campaign effectiveness
  • Drive ongoing communications with partners through newsletters, social, and other channels
  • Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns

About You:

  • 5+ years of marketing experience including 2+ years working with partners in a B2B2C context
  • Proven experience with digital and physical marketing campaign management and execution, including developing marketing collateral from the ground up
  • Thrive in unstructured environments, building structure in ambiguity
  • Experience with driving GTM execution alongside highly cross-functional teams
  • Willingness to travel occasionally to meet with strategic partners and participate in events with our partners.

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