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2 weeks ago

Job Summary

The role demands expertise in operating with high budgets, app growth strategies, particularly through channels like Facebook, Google, ASO/ASA and through web2web funnels

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities

User Acquisition strategy and execution

  • Strategically manage and scale user acquisition initiatives, within our W2W and App

  • Allocate 30% of your time to hands-on campaign management and 70% to team management and strategy

  • Developing and managing the UA budget and modelling media marketing mix

  • Research and implement innovative acquisition channels

Comprehensive UA Reporting

  • Managing media plan reporting, including plan vs. actual analyses.

  • Implementing transparent UA reporting at the company level

  • Data-driven approach to ad creative tests

MarTech/ AdTech

  • Implementing MarTech solutions, tooling and automatization to increase UA campaigns efficiency (attribution logic, conversions API, optimization events, onelinks, automatization tools)

UA team management

  • Directly management a team of 3 UA Managers and hiring new members

  • Coordinating external contractors and agencies

Collaboration with Growth team

  • Align UA efforts in improving shared Growth team KPIs

  • Sync UA efforts with growth strategy and experiments

  • Effective communication with other teams (Growth, Product, SMM, ASO, Creative, Finance)


We expect that you have

Domain Expertise

  • Deep understanding of marketing and user acquisition first principles

  • At least five years of experience in user acquisition, with a focus on the health and fitness sector

  • Demonstrated expertise in managing a variety of paid channels (e.g., Facebook, Google, TikTok), strategies (including influencer and affiliate marketing) and funnels (web2web, web2app, iOS/Android, SKAD), handling over $10 million in annual ad spend

Management Skills

  • Experienced in leading a team of 3-5 user acquisition managers and coordinating with contractors

  • Proven track record in developing team processes, systems, and establishing effective work routines

  • Skilled in recruitment processes and making tough decisions regarding staffing changes

Strong Analytical Skills

  • History of leveraging analytics for optimizing campaigns performance and process development

  • Proven capability in implementing comprehensive UA reporting at the organizational level

  • Ability to analyze beyond Customer Acquisition Cost (CAC) metrics to positively influence Lifetime Value (LTV) and product metrics using UA tools

Networking and Communication Skills

  • Proficient in building and maintaining professional relationships with other departments (Growth, Product, Analytics, SMM, Creative, Finance)

  • Effective communicator, adept at conveying complex ideas clearly and persuasively

Soft skills

  • Excellent communication skills and fluency in English

  • Autonomy and Initiative

  • Takes responsibility for outcomes, demonstrating accountability and ownership

  • Displays resilience and composure under stress, maintaining a calm and steady approach in high-pressure situations

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