Head of Sales & Distribution
Job summary
The Head of Sales & Distribution is responsible for designing and executing company's sales strategy across all channels and markets, ensuring revenue growth, market coverage, and effective distribution from factory to end-consumer. This role oversees both domestic and international trade and ensures that sales operations are efficient, compliant, and aligned with corporate strategy.
Job descriptions & requirements
Key Responsibilities:
Sales Strategy & Planning
- Develop annual and quarterly sales plans by channel (GT, MT, Private Label, International)
- Set sales targets and revenue goals per region and trade channel
- Collaborate with Marketing & Communications for promotions, campaigns, and product launches
Trade & Distribution Management
- Ensure products move efficiently from factory → RDC → depots → retail points
- Monitor inventory levels at RDCs and depots to prevent stockouts or overstocking
- Work with Logistics & Procurement to optimize delivery routes and costs
Team Leadership
- Manage and mentor channel managers and their teams
- Develop KPIs and monitor performance of all sales personnel
- Conduct regular field visits and audits to ensure compliance with company standards
Private Label & International Trade
- Manage private label client relationships and delivery schedules
- Oversee international trade, including exports, compliance, pricing, and distributor management
Reporting & Performance Monitoring
- Provide weekly, monthly, and quarterly sales reports to the MD
- Coordinate with Lydia (Market Intelligence & Trade Execution Monitoring) for trade visibility
- Analyze sales trends, forecast future demand, and recommend strategic actions
Competencies:
Educational Qualification And Experience:
- Bachelor’s degree in business administration, Marketing, Sales, or related field (MBA preferred)
- 10+ years of experience in FMCG sales or manufacturing distribution, preferably in diapers, baby products, or fast-moving consumer goods
- Experience managing multi-channel sales operations
- Knowledge of international trade and export procedures is a plus
Technical Competencies:
- Sales Strategy & Revenue Planning
- Distribution Channel Design & Management
- Advanced Data Analytics & Forecasting
- CRM & Sales Technology Platform Mastery
Personality Competencies:
- Resilient & High-Pressure Tolerant
- Persuasive Negotiator & Influencer
- Commercially Agile & Opportunistic
- Intrinsically Results-Driven
Managerial Competencies:
- Team Leadership & High-Performance Culture Development
- Strategic Execution & P&L Management
- Key Account & Strategic Partner Management
- Talent Development & Succession Planning
Salary: Attractive
Location: Accra
Important safety tips
- Do not make any payment without confirming with the Jobberman Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
