Head of Demand Generation

What will you do? 

• Paid Ads: Manage and optimize paid advertising campaigns across various channels, including search and social. Collaborate with external agencies to enhance campaign performance.
  
• Direct Buying: Oversee direct buying initiatives, including partnerships with associations, to expand our market reach.
  
• SEO: Work closely with our SEO team to optimize website content, improve rankings, and drive organic traffic.
  
• Website Optimization: Utilize analytical tools to identify and address areas of improvement on our website, focusing on user experience and conversion rates.
  
• Email Marketing Optimization: Dive into the metrics of email campaigns, including open rates and engagement, to enhance the effectiveness of our email marketing strategies.
  
• Lead Magnets/Popups: Develop and implement strategies for creating compelling lead magnets and popups to capture and retain audience interest.
  
• Press Relations: Collaborate with the Content Manager to secure press coverage, ensuring our brand gets the visibility it deserves.
  
• Offers/Campaigns: Plan and execute impactful promotional offers and campaigns to drive customer acquisition and engagement.
  
• Outreach: Engage in strategic outreach efforts, such as securing speaking opportunities on podcasts and webinars to increase brand awareness.
• Management: Management over a small team dedicated to business generation to provide direction, guidance and support
  
  

Who are we looking for?

• Super smart and analytical, with proficiency in tools such as Google Analytics, Looker Studio, tracking tools, programmatic advertising platforms, SEO tools, CRMs, and marketing attribution tools.
  
• Experience working with a similar sized SaaS business in the past, having successfully taken the business through new growth strategies 
• Highly driven, competitive, and high-energy individual with a passion for achieving results - in this case, the number of free trials
• Experience leading a team, guiding and supporting to achieve new heights of success (preferred but not essential)