Growth Marketing Operations Manager

Duties and Responsibilities: 

• Develop and test growth experiments across marketing systems
• Deliver insights on key opportunities for lifecycle funnel opportunity and product led growth
• Manage the set-up and integration of Marketing Automation Systems including integration to non-marketing systems such as Salesforce
• Ensure data flows properly between systems and resolve syncing errors in conjunction with our in-house Salesforce Administrator
• Build and maintain workflows and automations in HubSpot and ActiveCampaign
• Build, send and test email campaigns to a variety of external audiences
• Manage website functionality and develop new sections, modules, and landing pages
• Report on email campaigns and website performance
• Acting as a liaison with external marketing support including: 
  • Creative, Design and Video Contractors
  • SEO/digital agency

Required Skills/Abilities

• Excellent verbal and written communications skills
• Excellent interpersonal skills and attention to detail
• Proficient with Google Suite or similar office software package
• Experience using and integrating a variety of digital marketing automation tools and platforms such as HubSpot, ActiveCampaign, Apollo, Webflow, Squarespace, and Salesforce
• Basic design/layout experience and familiarity with design programs such as Canva and Figma
• Ability to plan, execute and report on digital marketing campaigns with varying levels of complexity and direction
• Functional understand of action/engagement based digital, cross-channel consumer marketing journeys
• Technical aptitude to learn new technologies and troubleshoot issues through the use of system guides, collaboration with vendor account managers, and ongoing training
• Aptitude for developing scalable campaigns and campaign components
• Must have accessibility to stable internet and technology

Education and Experience

• A Bachelors degree or equivalent experience in Marketing is preferred but not required
• 3+ years of experience within B2C/B2B2C marketing required 
• 3+ years of experience within healthcare marketing preferred
• 2+ years of digital marketing experience preferred
• 2+ years of experience in at least one of the following systems: HubSpot, ActiveCampaign, Apollo.io
• 2+ years of experience in Front and Back-End Web Development in Webflow or similar (Wordpress, Squarespace)
• Intermediate Salesforce experience preferred 
• Intermediate Copywriting and Design (Canva) experience a bonus

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer