Field Sales Manager – Ghana

In partnership with our client, we are seeking a
Field Sales Manager to lead the charge in establishing and growing a pioneering women's wellness and skincare brand in Ghana. This is more than a sales role. You will be the face of the brand in a key strategic market, building the commercial foundation that will define its presence across West Africa. If you are a self-starter who thrives in the field and knows how to turn relationships into results, we want to meet you.
Who are we looking for?

• You are a commercially driven sales professional with a proven track record in distribution, retail partnerships, or FMCG market expansion.
• You are deeply connected within Ghana's beauty, pharmacy, or modern retail ecosystem and know how to open doors.
• You are a confident negotiator who can secure strong commercial terms and build lasting partnerships.
• You are highly self-directed and comfortable operating independently without daily supervision or a physical office.
• You are analytically minded with the ability to track performance, report with clarity, and turn data into action.
• You are passionate about women's wellness and understand the power of culturally relevant brands.
  

Your Responsibilities...
Market Expansion & Distribution

• You will identify, source, and secure strong distributor partnerships within Ghana.
• You will build and maintain relationships with key retail chains, pharmacies, beauty stores, and modern trade outlets.
• You will negotiate commercial terms, onboarding processes, and launch timelines with retail and distribution partners.
• You will develop and execute a clear go-to-market strategy for Ghana aligned with overall West Africa objectives.
• You will continuously map the competitive landscape and identify new growth opportunities.
  

Retail & Activation Execution

• You will support in-market activations, pop-ups, and retail launches in collaboration with the marketing and brand teams.
• You will ensure brand visibility and execution standards are maintained across all retail touchpoints.
• You will coordinate product launches and promotional campaigns locally.
  

Commercial Performance & Reporting

• You will own monthly sales tracking and retail performance reporting.
• You will provide structured weekly updates to the Head of West Africa including key wins, challenges, pipeline developments, and revenue forecasts.
• You will maintain distributor accountability for sell-in and sell-out targets and generate timely market intelligence reports.
  

Operations & Self-Management

• You will manage your own schedule, retailer visits, distributor meetings, and reporting cadence with strong discipline and initiative.
• You will act as the brand's in-market representative, upholding brand standards and professionalism at all times.
  

What Success Looks Like...

• A strong and growing network of distributor and retail partnerships established within the first 90 days.
• Consistent achievement of monthly sell-in and sell-out targets across all retail channels.
• Clear and structured weekly reporting that keeps the regional team informed and aligned.
• Successful execution of in-market activations and product launches that drive brand visibility and revenue.
• A well-mapped competitive landscape with actionable growth opportunities identified quarterly.
  

To be considered for this role you should have...

• Proven experience in business development, distribution, retail partnerships, or FMCG/beauty market expansion.
• A strong existing network within Ghana's beauty, pharmacy, or modern retail ecosystem.
• Demonstrated ability to work independently and drive results without direct supervision.
• Excellent negotiation, relationship-building, and communication skills.
• Strong analytical and reporting capabilities.
• Ability to manage multiple stakeholders and meet targets in a fast-paced environment.
• Preferred: Experience in beauty, skincare, FMCG, or health and wellness industries, prior experience launching or scaling a brand in Ghana, and an entrepreneurial mindset with a strong ownership mentality.
  

Challenges you may face in this role...

• Building brand presence from the ground up in a new market with limited in-country infrastructure.
• Managing distributor and retail relationships independently without a local team to support you.
• Balancing field execution, stakeholder management, and reporting demands simultaneously.
• Navigating the regulatory and retail entry landscape in Ghana as a new market entrant.
  

The Goodies...

• Competitive salary with performance-linked incentives tied to distribution growth and revenue targets.
• The opportunity to be foundational in building the brand's presence in Ghana and shaping its broader West Africa expansion strategy.
• A collaborative, goal-driven, and compassionate company culture.
• Direct impact on a fast-growing brand that puts melanated skin at the center of its mission.

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