Executive Head - Western Central

Role purpose:

• To implement and advise on regional sales and distribution strategy for all channels to drive growth in market share.
  
• To develop and advise on regional mobile and fixed channel distribution including SME prepaid lines across the country and grow electronic airtime contribution.
  
• To grow acquisition and revenue market share across all channels in the region.
  
• Implement and advise on Telecel Mobile Financial services strategy for acquiring new customers and growing the portfolio through unmatched customer experience in the region.
  
• To drive acquisition for Fixed Products and serve as the link between the major stakeholders in the region.
  
• Responsible for the overall Business health of the Consumer Mobile and Fixed businesses and the Mobile Financial Services in the region.
  Manage and develop team capability in the region.
  

Key accountabilities and decision ownership:

Sales and Distribution Strategy

• Leadership of the Distribution and Acquisition teams to deliver value and growth in the region.
  
• Leadership in delivering efficient distribution for all channels through improving distribution, return on Investment in the region.
  
• Develop appropriate performance metrics and measures to monitor progress against targets, taking appropriate managerial action to ensure all sales targets for all channels are exceeded in the region.
  Liaise with the Customer Experience team to implement Customer Experience strategy across channels (Sales, Retail shops, Associate Distributor shops etc.) in the region.

Shape future direction of Telecel’s acquisition offers for Mobile Financial Services Business customers.

• Use market and customer-based insights to acquire customers in the regions .
  
• Identify market trends, opportunities, and risks to define future propositions and promotions that drive customer acquisition and growth in the regions.
  
• Responsible for the P&L [business case] of the acquisition offers for all areas of Mobile Money in the region.
  
• Work with internal teams to develop agency briefs & further research strategies (including discussion guides, questionnaires, marketing briefs and product descriptions) for the region.
  
• Drive Mobile Money innovations to diversify Telecel Ghana revenue stream in the regions
  
• Ownership and management of the relationship with new Mobile Financial Services Business customers [acquisition plus first 3 months with Telecel] in the region.
  
• Ensure the business meets any external (regulatory) requirements appropriately in their field in the region.
  
• Deliver regional Mobile Money targets.
  
• Drive and Motivate team to achieve regional sales targets.
  

Customer Experience and CXX delivery

• Work with the Experience team to lead and inspire Telcel’s direct experience channels in the region.
  
• Execute the experience strategy in the region.
  
• Contribute inputs into overall customer experience strategy.
  
• Responsible for CXX delivery in the region.
  

Managing Profit and Loss

• Overall responsibility in managing regional Sales and Distribution budget to deliver efficiency.
  
• Managing regional Distribution and Sales costs to deliver positive return on Investment.
  
• Identify operational and staff requirements to achieve operational effectiveness and to meet regional objectives.
  

Developing Sales and Distribution capabilities

• Collaborate with HR Business Partner to identify gaps and develop capacity and capabilities of the regional team
  
• Develop talent matrix in managing succession planning within region.
  
• Adherence to health, safety, and wellbeing standards in the region.
  

Core competencies, knowledge, and experience:

• Experience in delivering market insights and lead strategy within a large and complex organization.
  
• Over 5 years’ experience in senior position.
  
• Experience in the Mobile money services industry in emerging markets.
  
• Experience in the Fixed industry in emerging markets.
  
• Proven capability of working within an environment of rapid operational and cultural changes.
  
• Ability to communicate at all levels of the organisation.
  
• Ability to coordinate and work with multiple teams of the organization to resolve issues
  
• English – Fluent
  
• Local language – Conversational
  

Must have technical /professional qualifications:

· Masters/Equivalent degree in Sales & Marketing or related fields.

· Proficiency in Microsoft Office particularly Excel.

· Strong analytical skills and problem-solving skills.

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