Director of Global B2B Marketing

Responsibilities

• Develop and execute commercial and public sector B2B marketing strategies to drive inbound demand generation, pipeline growth and revenue across all regions and GTM segments
• Develop and effectuate a world-class, outbound, lead generation strategy, process and BDR team in partnership with Keeper’s CRO and advisors 
• Oversee the development and optimization of B2B marketing campaigns across various channels, including digital, events, content marketing and account-based marketing (ABM)
• Partner with the channel marketing and channel sales teams to accelerate partner-led growth
• Develop and execute go-to-market plans for new business features and product offerings
• Collaborate with sales leadership to develop and continuously refine lead generation strategies across all regions and GTM segments
• Lead localization initiatives to ensure our marketing campaigns resonate globally
• Oversee lead nurturing initiatives to foster renewed interest and facilitate reconversions
• Lead and manage a global team of marketers and foster a culture of innovation and continuous improvement 
• Manage budget allocation and planning to ensure optimal use of resources and investment
• Provide regular performance updates and reports to senior leadership, highlighting KPIs, key achievements and opportunities

• 8+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required
• 5+ years of experience leading and managing results-oriented, high-performing global marketing teams
• Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
• Deep understanding of B2B marketing metrics with the ability to track and analyze performance
• Effective at driving complex multi-stakeholder processes and cross-team programs
• Ability to build cross-functional relationships, influence and collaborate at all organizational levels
• Outstanding verbal and written communication skills for a global audience
• Ability to travel for meetings, events and conferences
• Bachelor's or Master’s degree in Marketing, Business Administration, or related field