Director, Growth Marketing - Strategic Initiatives

Responsibilities

• Opportunities to drive growth within key strategic initiatives.  
• Creates and defines the roadmap for the team that meets or exceeds stated goals.  
• Ensures measurable impact - setting up campaigns that can be measured, overseeing analysis, creating executive summaries and socializing results
• Ownership of marketing budgets,  business cases, allocation, rationale, tracking, forecasting and measuring ROI.  
• Manage and own agency partner relationships - negotiating agreements, evaluating capabilities, and assessing proposals.  
• Lead cross functional teams to deliver key initiatives, leaning on experience and leadership capabilities and executive communication skills  to ensure optimal results and organizational alignment.  
• Identify opportunities through analysis of financial, marketing and consumer data that you can translate into actionable plans that achieve stated goals and support organizational goals.  
• Build a process and supporting mechanisms to bring new initiatives to life, from the input and analysis phase to the approval process and finally to execution and analysis.
• Create and maintain a culture of excellence with relentless focus on maximizing the marketing team's impact on the business.  
• Compliance with all applicable laws and regulations. 
• Other duties as assigned.

Qualifications

• 10+  years relevant work experience.
• 5+ years of experience leading teams of direct and indirect reports.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing
• 5+ years experience in a quantitative marketing discipline, using results to drive future strategies (managing direct channels, performance marketing, marketing analytics, etc) 
• 4+ years of experience using data and analytics  to solve business problems.
• 3+ years of experience working with multiple vendors and managing agency relationships 
• 3+ Agency management experience (selecting, overseeing, negotiating contracts, etc)