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Director, Growth Marketing - Strategic Initiatives


Marketing & Communications

Healthcare GHS Confidential
3 weeks ago

Job Summary

The Director of Growth Marketing - Strategic Initiatives sets the strategic direction for the growth marketing team and is responsible for achieving quantitative growth goals.

  • Minimum Qualification: Degree
  • Experience Level: Executive level
  • Experience Length: 10 years

Job Description/Requirements


  • Opportunities to drive growth within key strategic initiatives.  
  • Creates and defines the roadmap for the team that meets or exceeds stated goals.  
  • Ensures measurable impact - setting up campaigns that can be measured, overseeing analysis, creating executive summaries and socializing results
  • Ownership of marketing budgets,  business cases, allocation, rationale, tracking, forecasting and measuring ROI.  
  • Manage and own agency partner relationships - negotiating agreements, evaluating capabilities, and assessing proposals.  
  • Lead cross functional teams to deliver key initiatives, leaning on experience and leadership capabilities and executive communication skills  to ensure optimal results and organizational alignment.  
  • Identify opportunities through analysis of financial, marketing and consumer data that you can translate into actionable plans that achieve stated goals and support organizational goals.  
  • Build a process and supporting mechanisms to bring new initiatives to life, from the input and analysis phase to the approval process and finally to execution and analysis.
  • Create and maintain a culture of excellence with relentless focus on maximizing the marketing team's impact on the business.  
  • Compliance with all applicable laws and regulations. 
  • Other duties as assigned.


  • 10+  years relevant work experience.
  • 5+ years of experience leading teams of direct and indirect reports.
  • 5+ years of experience identifying new and innovative ways to solve problems through marketing
  • 5+ years experience in a quantitative marketing discipline, using results to drive future strategies (managing direct channels, performance marketing, marketing analytics, etc) 
  • 4+ years of experience using data and analytics  to solve business problems.
  • 3+ years of experience working with multiple vendors and managing agency relationships 
  • 3+ Agency management experience (selecting, overseeing, negotiating contracts, etc)

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