Digital Marketer

Job Descriptions:

• Develop and execute comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention in line with MSport goals and objectives.
• Manage and optimize paid advertising campaigns across various digital channels, including social media platforms, search engines, and display networks.
• Create and manage content marketing initiatives to increase brand awareness and drive organic traffic to MSport digital platforms.
• Analyze campaign performance metrics and provide regular reporting and insights to optimize campaign effectiveness and ROI.
• Collaborate with internal teams, including product development, content, and analytics, to ensure alignment and integration of digital marketing efforts.
• Stay informed about industry trends, best practices, and emerging technologies in digital marketing and sports betting to maintain a competitive edge.
• Monitor and analyze competitor activity and industry trends to identify opportunities and challenges in the market.
• Build and maintain relationships with external partners, including agencies, vendors, and affiliates, to support digital marketing initiatives.
• Ensure compliance with relevant regulations and industry standards in all digital marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience (3 years) in digital marketing, preferably within the sports betting or online gaming industry.
• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO/SEM, social media advertising, betting KOL cooperation, Website cooperation and Push Ads marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross- functional teams.
• Creative thinking and problem-solving abilities with a strong attention to detail.
• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google
• Analytics, Adobe Analytics, Similarwebs, Semrush AHref ).
• Understanding of legal and regulatory requirements related to digital marketing in the sports betting industry.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.

Employment Type: Full Time

Location: Ghana

Gross Salary: Ghc 5000.00