CRO Growth Marketer & Project Manager

Responsibilities:

• Analyze user behavior and identify opportunities to improve the user experience and conversion rates across our website and onboarding email sequence.
• Analyze data from GA4, Hotjar & Active Campaign to run CRO experiments such as A/B tests, copy & design iterations, surveys, etc. to optimize the performance of our website and onboarding sequence.
• Collaborate with design and development teams to create new landing pages as needed, implement changes and continuously improve user experience.

Project Management:

• Manage multiple marketing and CRO projects concurrently, ensuring they stay on track and deliver results.
• Manage the workflow of our in-house creative team (Video, Copywriting & Design). From taking in-house client briefs to monitoring the execution of the execution and ensuring all projects are completed on time and within budget.
• Work effectively with cross-functional teams (Copywriting, Video, Design & Web Development) to achieve project goals.
• Create reports at the end of projects to determine ROI and performance of the in-house creative team.

Qualifications & Experience:

• 3+ years of experience in Project Management, Growth Marketing, Growth Hacking, Landing Page Optimization, CRO, or a related field.
• Proven track record of driving successful growth initiatives.
• Strong analytical skills and experience with A/B testing tools and data analysis platforms. (Google analytics & Hotjar is essential)
• Excellent communication, collaboration, and project management skills.
• Creative, conscientious and resourceful, with a passion for solving problems and thinking outside the box.
• Ability to work independently and as part of a team.
• Bonus points for experience in the creative industry.