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Associate, Growth Strategy & Analytics
NationaLease
Marketing & Communications
Healthcare
GHS
Confidential
1 month ago
Job Summary
As the Growth Associate, you will be the operational and analytical backbone of the team, looking for opportunities to improve processes and derive insights more efficiently throughout the marketing funnel and across channels – Facebook, Google, direct mail, community outreach, and partnerships. You will contribute a shaping point of view on growth strategy and will also partner closely with external agency partners and internal teams, including Patient Engagement, Clinical Operations, and Finance.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Drive experimentation and innovation in marketing tactics and channels to identify new growth opportunities and stay ahead of market trends.
- Conduct thorough market research and analysis to identify new opportunities for growth and expansion.
- Manage and optimize the marketing budget to maximize ROI and achieve business objectives.
- Implement A/B testing methodologies to continuously improve conversion rates and customer engagement metrics.
- Partner with the Sales & Outreach team to understand and solve pain points in the pipeline ensuring a strong lead to nurture to conversion rate.
- Collaborate with the product development, engineering, clinical, and finance teams to gather feedback and insights to inform product enhancements and new feature development
Role Requirements and Preferences:
- 3+ years of experience in a growth marketing role and growth focused organization
- 3+ years of experience with consulting firm, investment bank, healthcare or other comparable experience
- 2+ years of experience in a highly analytical and strategic role
- Interest, experience, and/or passion for healthcare and value-based care
- Proficiency in Excel, PowerPoint; experience with Alteryx, SQL or other programming languages a plus
- Strong written and verbal communication skills; ability to influence decision-making at many levels of leadership
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