Analytics Manager, Commerce

Report Generation:    

• Develop and maintain regular and ad-hoc reports to track key performance indicators (KPIs) related to affiliate commerce.   
• Create synthesized reports that clearly communicate insights, trends, and recommendations to stakeholders.   
• Collaborate with cross-functional teams to ensure data accuracy and relevance.    

Collaboration with Editorial Team:    

• Partner with the editorial team to align data insights (conversion rate, traffic, AOV, etc.) with content strategy.   
• Provide data-driven recommendations for content creation, focusing on high-performing affiliate products and topics.   
• Assist in identifying opportunities for content optimization and improvement.    

Collaboration with Marketing Team:    

• Collaborate with the marketing team to optimize owned media/tactics such as email and in-app messaging. Provide insights on the most effective channels and messaging for driving affiliate commerce.   
• Utilize data to enhance targeting, personalization, and overall performance of affiliate marketing efforts.    

Requirements:    

• Bachelor's Degree and 5-10 years of experience in ecommerce, data analytics, marketing/ad-tech, or other quantitative fields.   
• Knowledge of affiliate networks and SaaS platforms (Amazon Associates, Impact, Commission Junction, ShareASale, Awin, Rakuten, etc.)   
• Strong ability to interpret complex data, identify patterns, and provide actionable insights.   
• Experience with conversion rate optimization (CRO) techniques and strategies.   
• Excellent communication skills with the ability to effectively convey technical information to non-technical stakeholders.   
• Strong proficiency in data visualization tools (e.g., Looker, PowerBI, etc)   
• Confidence using SQL for fetching and manipulating data