Agricultural Sales Manager - Seed Background

POSITION OVERVIEW

Position Title: Agricultural Sales Manager - Seed Background

Location: Ghana - Upcountry (Ashanti Region, Eastern Region, or maize production areas preferred)

Reports To: Africa Business Unit Manager (based in Abidjan, Côte d'Ivoire)

Team Management: Manages 4-person sales team currently operating in Ghana

Employment Structure: Employer of Record (EOR) initially, transitioning to local subsidiary (planned Q1

2026)

Start Date: As soon as possible

KEY RESPONSIBILITIES

Commercial Strategy & Market Development

• Define and implement commercial strategy for Ghana market (short, medium, and long-term)

• Drive commercial promotion activities including field demonstrations in different agricultural

areas

• Meet with farmers, cooperatives, wholesalers, and retailers to promote, advise, sell, and follow

up on orders

• Organize field demonstrations and promotion activities throughout cropping seasons

• Develop and maintain strong relationships with key customers and distributors

Team Leadership & Management

• Manage, coordinate, and motivate 4-person sales team operating across Ghana

• Set clear sales targets and KPIs for team members

• Provide coaching, training, and professional development for team

• Monitor team performance and implement improvement plans

• Manage team operational costs and budget allocation

Market Intelligence & Technical Coordination

• Conduct market research on agricultural seeds products and industry trends in Ghana

• Gather intelligence from market actors, government agencies, and agricultural stakeholders

• Provide technical support and agronomic guidance to clients

• Coordinate closely with Africa BU team in Abidjan and global R&D team

• Interface with local Ghana R&D team for product testing and validation

Sales Performance & Reporting

• Achieve sales volume and value targets for Ghana market

• Improve margin performance and profitability

• Execute budget according to approved plan

• Conduct accurate sales forecasting and demand planning

• Prepare regular reports on market conditions, sales performance, and competitive landscape

REQUIRED QUALIFICATIONS

Education

• Bachelor's degree in Agronomy (MANDATORY)

• Related fields acceptable: Crop Science, Agricultural Economics, Plant Science, Agricultural

Engineering

Professional Experience

• Minimum 4-5 years of proven experience in business development or sales

• Experience in seeds industry strongly preferred

• Demonstrated team management experience (managing 4+ people) - REQUIRED

• Experience in agricultural inputs (fertilizers, crop protection, seeds) is an advantage

• International or cross-functional team experience is a plus

Skills & Competencies

• Strong leadership and people management capabilities

• Customer-focused mindset with growth orientation

• Excellent communication and interpersonal skills

• Strategic thinking with ability to execute tactical plans

• Commercial acumen and negotiation skills

• Data-driven decision making and CRM proficiency

• Self-motivated with ability to work independently in field-based role

• Deep understanding of Ghana agricultural market, particularly maize production

• Results-oriented with proven track record of achieving sales targets

Language & Location Requirements

• Ghanaian national strongly preferred (local market knowledge and relationships critical)

• Fluent in English (working language) - REQUIRED

• Based in or willing to relocate to upcountry Ghana (Ashanti, Eastern, or Northern regions/maize

production areas)

• NOT based in Accra - upcountry location is essential for this role

• Relocation support package available for qualified candidates willing to move

COMPENSATION & BENEFITS

Base Salary:

Negotiable based on experience and qualifications

Annual Performance Bonus:

Performance-based annual bonus aligned with company bonus structure

Based on achievement of sales targets, margin improvement, and team performance

Benefits Package:

• Medical insurance coverage

• Company benefits according to standard package

• Business travel and field expenses fully covered

• Relocation support for candidates moving from other regions

• Professional development opportunities in international environment

APPLICATION PROCESS

Required Documentation:

• Updated CV/Resume

• Copies of educational certificates (Agronomy degree)

• At least 2 professional references

• Cover letter highlighting relevant agricultural sales experience

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