Credit Mall Limited was set up by Teachers’ Fund to serve the consumer credit needs of teachers. Its main marketing strategy is to sell products ranging from household items and appliances to teachers on direct sales.
These sales are planned in conjunction with the GNAT Secretaries. Teachers pick up items upon submission of passport photographs, ID cards and the sighting of original pay slips. Items are then released to the teachers after they have completed the filling of input forms for deductions to be effected from the Controller and Accountant General’s Department (CAGD).
Teachers are also informed through selective advertising on radio stations in the prescribed locations. Credit Mall has recently started selling to private institutions to reduce it’s over dependence on the CAGD.