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Sales Development Representative



Recruitment GHS Confidential
2 months ago

Job Summary

Are you a motivated individual with a passion for sales and building meaningful relationships? Our leading B2B lead generation agency, operating on a retainer-based model, is seeking a dedicated Sales Development Representative (SDR) to join our growing team. As an SDR, you will play a crucial role in identifying and qualifying high-quality leads, laying the foundation for successful sales interactions and long-term partnerships.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Key Responsibilities:

  • Lead Generation: Conduct outbound prospecting activities to generate a consistent pipeline of qualified leads through phone calls, emails, and social media outreach.

  • Qualification: Assess the needs and pain points of potential prospects to determine their fit for our services, effectively qualifying leads for further engagement by our sales team.

  • Research: Conduct thorough research on target accounts and decision-makers to personalize outreach efforts and maximize engagement.

  • Relationship Building: Engage with prospects in a consultative manner, building rapport and trust while effectively communicating the value proposition of our services.

  • Lead Handoff: Transition qualified leads to the sales team, providing comprehensive background information and ensuring a seamless handover for further sales conversations.

  • CRM Management: Maintain accurate and up-to-date records of prospect interactions and lead status in our CRM system, ensuring data integrity and facilitating efficient follow-up.

  • Collaboration: Work closely with the sales and marketing teams to align efforts, share insights, and optimize lead generation strategies.


  • Previous experience (3+ years) in a sales or business development role, preferably in a B2B environment.

  • Strong communication skills, with the ability to articulate complex concepts clearly and persuasively.

  • Proven track record of meeting or exceeding sales targets and KPIs.

  • Excellent organizational and time management skills, with the ability to prioritize tasks effectively.

  • Resilience and persistence, with a positive attitude and a willingness to learn and adapt in a fast-paced environment.

  • Familiarity with CRM systems (e.g., Salesforce) and sales prospecting tools is a plus.

  • Bachelor's degree in Business, Marketing, or related field preferred.

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