T
1 month ago
Job Summary
TeamSnap is looking for a Product Marketing Manager with innovative ideas, a passion for bringing great B2C products to market, and energized by understanding the youth sports market. Understanding our customers and assisting with go-to-market programs will be the key responsibilities of the role. This role will report to the Senior Director of Consumer Product Marketing & Strategy and collaborate closely with marketing, product, and analytics to grow our consumer businesses.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
What You'll Do:
- Partner with cross-functional teams to develop go-to-market plans for product and feature launches and strategic commerce partnerships
- Assist in the creation of product value propositions that will resonate with our consumer audience, and guide our marketing messaging.
- Conduct qualitative and quantitative market research to segment the market and influence strategic decision-making
- Work closely with analytics to develop actionable insights to inform product and marketing strategy
- Develop a deep understanding of the customer through consumer insights, competitive analysis and market research before and during the product development process to influence and inform product strategy
- Develop deep product fluency relative to industry competitors
- Aid in the overall success of TeamSnap for Teams by increasing customer engagement, product usage, customer acquisition, and customer retention
What Will Set You up for Success:
- 5 or more years of related experience in product marketing, market research, and/or marketing in B2C tech
- Hands-on product marketing experience with B2C products, subscription products, and/or content strategy
- Passionate about market insights with customer research, product knowledge, and buyer and user personas
- Experience in marketing programs, studying data, and sharing insights as recommendations
- Strong cross-functional skills and the ability to influence across all levels of the organization
- Ability to bring fresh, innovative ideas to product positioning and marketing campaigns
- Experience with TeamSnap or youth sports tech is a strong plus, but not required
- Proven ability to write positioning statements as well as feature and benefit messaging
- Operates autonomously and with minimal supervision. Takes ownership of outcomes
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