Executive Director of Sales Enablement

Key Responsibilities

• Strategic Alignment: Foster a seamless integration of sales strategies with marketing initiatives, ensuring sales teams are supported by high-impact marketing materials that align with broader company objectives.
• Content Development and Distribution: The creation and management of compelling sales collateral and a dynamic and consistently updated content library. Including: pitch decks, product sheets, case studies, product demos, outbound motions, and video content. Ensure they are tailored to meet sales needs across different scenarios, articulate our value proposition and differentiate our products/services in the competitive landscape.
• Sales Training and Enablement: Develop and deliver training programs that equip sales personnel with the knowledge to utilize marketing materials effectively, understand product benefits, and communicate the brand’s value proposition.
• Enablement Tools and Analytics: Collaborate with Revenue Operations to select and implement sales enablement tools that streamline the distribution and utilization of marketing content. Utilize analytics to measure content effectiveness and sales impact, adjusting strategies as necessary.
• Cross-Functional Collaboration: Act as the primary liaison between sales and marketing teams, facilitating communication and project coordination to ensure marketing efforts are fully leveraged in sales processes.
• Market and Competitive Intelligence: Collaborate with analytics teams to provide sales with up-to-date market insights and competitive intelligence, empowering them with the information necessary to address customer needs and navigate competitive landscapes.
• Feedback Loop Creation: Establish mechanisms for capturing sales team feedback on marketing materials and strategies, using insights to drive continuous improvement in sales enablement practices.
• Team Leadership and Development: Where required, directly manage a team across multiple disciplines, fostering a culture of high performance, continuous learning, and strategic collaboration. Encourage knowledge sharing and collaboration within the team and across departments to drive sales success.

Required Experience and Skills

• 10+ years of experience
• Proven track record in sales enablement and/or marketing leadership, with a deep understanding of creating and implementing effective sales strategies, training programs, and marketing collateral.
• Deep understanding of how marketing strategies support sales objectives, with experience creating content that resonates with both sales teams and customers.
• Strong background in overseeing the development of diverse and impactful sales and marketing collateral.
• Skilled in using data to inform decision-making, with experience in sales analytics tools and CRM optimization to measure the effectiveness of sales enablement initiatives.
• Exceptional communication skills, with the ability to foster collaboration between sales and marketing teams.
• Ability to synthesize market and competitive insights into actionable sales enablement strategies.
• Ability to quickly respond to market changes and sales feedback, ensuring sales enablement strategies remain relevant and impactful.
• Bachelor’s degree in Business, Marketing, or related field; MBA or equivalent preferred.