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5 days ago

Job Summary

Reporting to our SVP of Marketing, we are looking for a seasoned Product Marketing Director who can lead and grow a team of 4 senior ICs and build an innovative product marketing strategy to advance our differentiation while increasing monetization through multi-product go-to-market strategies.

  • Minimum Qualification: Degree
  • Experience Level: Executive level
  • Experience Length: 10 years

Job Description/Requirements

What you'll do…

  • Coach, mentor, and expand a team of senior and lead product marketers.
  • Define the team's strategy, budget, hiring and OKR's.
  • Own our market and competitive intelligence plus product messaging and positioning to set new and existing products apart from the competition.
  • Drive go-to-market strategy for new products and solutions in close partnership with Product, Marketing, and Sales and oversee execution with a stellar team of PMMs.
  • Spearhead sales enablement strategy, including solution briefs, presentations, battle cards, data sheets, whitepapers, and sales playbooks. 
  • Communicate the vision and value of new products to the sales team to facilitate the selling process.
  • Drive pricing strategy and execution in close partnership with the Executive, Product, Sales, Marketing, and Finance teams.
  • Strive for a “one-team” approach with Product, Sales and Marketing.


Core Requirements

  • 10+ years in product marketing within B2B SaaS with a history of successful product launches and market growth initiatives.
  • 5+ years in leadership roles leading, coaching, and building high-performing Product Marketing teams.
  • Strong experience leading on competitive intelligence and positioning. 
  • Proven track record in crafting effective and innovative go-to-market strategies in a B2B SaaS environment.
  • Deep experience in developing sales enablement materials. 
  • Experience working in a multi-product environment, selling to a mid-market audience.
  • Willingness to roll your sleeves up, be hands-on, and lead by example.
  • A great communicator who can drive consensus and articulate recommendations to cross-functional partners.
  • Solid analytical capabilities.
  • A test-and-learn mentality; you understand results and focus on constant improvement using best practice.

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