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Sr. Manager, Account Based Marketing

Planview

Marketing & Communications

IT & Telecoms GHS Confidential
2 months ago

Job Summary

As Sr. Manager, Account-Based Marketing at Planview, you will identify high-value customers and prospects; evaluate tactics, channels, and messaging; share your insights across the organization; and develop programs that translate your findings into sales pipeline and bookings. This highly dynamic role will empower you to flex your people, analytical, and creative skills, while managing a team of account-based marketers.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 7 years

Job Description/Requirements

Tasks:
  • Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics
  • Partner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts
  • Create annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customers
  • Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling
  • Design and execute 1:few and 1:many marketing initiatives to meet pipeline requirements within determined set of target accounts
  • Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities
  • Build hypotheses to test and iterate to maximize performance
  • Define measurement criteria and report on metrics on a regular basis
  • Identify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives
  • Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives
  • Work closely with broader marketing team members to develop and implement our target account strategy
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement



What You'll Bring:

  • 7+ years of marketing experience, of which at least 2 years must be in the Account Based Marketing domain at a multi-solution B2B software company; 5 years in Demand Gen marketing domain
  • Demonstrated success with end-to-end, full-funnel account-based marketing campaigns
  • Demonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact together
  • Strong technical, data analysis, and project management skills
  • Familiarity and comfort with DemandBase, Marketo, and Salesforce
  • A highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakes
  • Energetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiences

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