- Collaborate with marketing department to build campaigns with optimized targeting.
- Research potential clients and markets to prepare for appointments.
- Deliver both remote and on-site presentations to demonstrate software solutions to prospective customers.
- Engage with customers after sales to check on product integration, customer satisfaction and additional needs.
- Manage contract preparation, signature and closings through pass-off to onboarding team.
- Maintain knowledge of market, competitors and individual customers to optimize sales strategies.
- Use a Customer Relationship Management System to maintain company database with essential account and sales information.
- Collaborate with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Develop technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Consult with clients on business issues and develop innovative, high-impact proposals.
- Regularly update and edit content for the Company website and social media channels.
- Increase brand awareness through creation and management of social media channels, boosting social media engagement.
- Direct traffic growth strategies, SEO, content distribution, email marketing etc.
- Create email blast campaigns to target key customers via email marketing platforms.
- Implement weekly promotional and editorial strategies to improve customer engagement across channels.
- Utilize Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.