Responsibilities

• Design and implement social media strategy to align with business goals
• Manage and oversee social media content
• Measure the success of social media campaigns to ensure impact and drive target audience
• Utilize social media marketing tools and stay up to date with latest social media best practices and technologies
• Collaborate with copywriters and graphic designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO, web traffic metrics, user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Develop social media campaigns to engage target audience
• Monitor the company’s social media accounts and offer constructive interaction with users
• Actively define, design and re-design content marketing strategy
• Create content in different online formats and write articles for new blogs
• Build and sustain brand image through content creation and utilization of social media tools
• Perform research on current benchmark trends and audience preferences
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• A minimum of a bachelor’s degree in Marketing, Communications or a related field
• A minimum of 1-2 years of proven work experience as a Social media manager. Previous experience within the entertainment industry would be a plus
• Exceptional multi-tasking and analytical skills
• Creative thinker
• Excellent communication skills
• Ability to conduct intensive research
• Knowledge of social media tools and trends
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Basic knowledge in editing videos and pictures either via mobile or computer.