Social Media Manager - Ghana

• You're a strategic and creative social media expert with a record of growing brand engagement across Instagram, TikTok, Twitter, and LinkedIn.
• You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll.
• You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights.
• You know how to craft compelling captions and brand messaging that resonates.
• You’re up to date with social media trends, platform algorithms, and engagement tactics,and you’re not afraid to experiment with new formats.
• You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with Beauty Butler’s brand.

Your responsibilities…

• You will develop and execute social media strategies to boost brand awareness, engagement, and customer retention.
• You will manage and maintain our client’s presence across Instagram, TikTok, Twitter, and LinkedIn.
• You will plan, schedule, and publish content, ensuring brand consistency across all platforms.
• You will track, analyze, and interpret performance metrics, adjusting strategies based on trends and audience behavior.
• You will create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends.
• You will engage with the online community, responding to comments, messages, and user-generated content.
• You will collaborate with influencers and brand ambassadors, helping to expand reach and visibility.
• You will develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.
• You will work cross-functionally with other teams to align social media efforts with broader marketing goals.

To be considered, you should have

• Proven experience managing and growing brand social media accounts.
• A strong understanding of platform algorithms, trends, and engagement strategies.
• Proficiency in graphic design and video editing tools like Canva, CapCut, and Adobe Suite
• Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
• Strong analytical skills, with experience using social media analytics tools to track performance.
• The ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.

Challenges you may face in this role…

• Staying ahead of constantly changing social media algorithms
• Balancing creativity with performance metrics to create engaging yet effective content.
• Managing multiple campaigns and social interactions in a fast-moving digital space.

The goodies…

• Flexible work schedules & paid time off; because creativity needs rest too.
• Opportunities for professional growth; develop new skills, take on exciting challenges, and grow with the brand.