SEO ExecutiveResponsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyse website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimise copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimisation

• Research and implement search engine optimisation recommendations

• Research and analyse competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Work with social media and PPC teams to optimise campaigns

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Keep abreast of SEO and integrated marketing trends

Requirements

• Proven experience as SEO Executive, SEM Executive or similar role

• Knowledge of standard and current SEO practices

• Knowledge of HTML/CSS

• Experience with SEO reporting

• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)

• Excellent communication skills

• Strong organisational and leadership skills

• Analytical mindset with numerical aptitude

  
  

  
  

Application Process

• To apply, please send an email with your portfolio to info@meqasa.com with the email subject 'SEO Executive Application'.