Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimisation
Research and implement search engine optimisation recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Work with social media and PPC teams to optimise campaigns
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Keep abreast of SEO and integrated marketing trends
Proven experience as SEO Executive, SEM Executive or similar role
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Experience with SEO reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
Excellent communication skills
Strong organisational and leadership skills
Analytical mindset with numerical aptitude
To apply, please send an email with your portfolio to firstname.lastname@example.org with the email subject 'SEO Executive Application'.
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