Senior Manager, Marketing - Ghana

The Senior Manager, Marketing is an individual contributor who reports to the Senior Director, Frontline Marketing,









What You Will Do

• Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Working closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.
• Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy
• Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
• Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.
• Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
  
  

Education Requirement

• Bachelor's Degree in Marketing or related fields
  
  

Related Work Experience

• 8+ years marketing and leadership experience.
• Direct experience with execution of marketing plans
• Business and commercial acumen.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Experience in managing marketing budgets
• Experience working with The Coca-Cola Company external partners (bottling partners and customers) is not mandatory but would be preferred
• FMCG Experience is an added advantage
  
  

Functional Skills

• Brand activation and execution of marketing plans
• Project Management
• Business / Commercial Acumen
• Relationship management (with internal & external stakeholders)
  
  

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.