Senior Director, Search Marketing

WebFX

Marketing & Communications

IT & Telecoms Confidential
New
1 week ago

Job Summary

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:5 years

Job Description/Requirements

Responsibilities:

  • Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success
  • Optimize client websites for search engines (on-page SEO)
  • Perform keyword research for both SEO and PPC campaigns
  • Analyze competitors’ websites and online marketing initiatives
  • Create and manage paid search ad campaigns
  • Manage significant paid search budgets on top tier search engines (Google & Bing)
  • Prepare monthly SEO campaign reports
  • Optimize web content for keywords related to customer products and services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)
  • Analyze and Correct technical issues on the backend of websites
  • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)



Requirements:

  • Desired Education: Bachelors in Marketing, Journalism, Communications, Information  Systems, Business, Statistics or related major
  • At least 5 years of experience in any of the following: Organic SEO, Google Analytics, Google Ads (PPC), Social Media Ad Management and account management. You don't need to have all of the skills included, we'll provide training! * Your individual experience dictates your role.
  • Excellent customer service skills
  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail

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