Senior Director Enterprise Marketing

Tempo Software

Marketing & Communications

IT & Telecoms Confidential
1 month ago

Job Summary

As the Senior Director Enterprise Marketing, you will be responsible for directly partnering with Mid-Market and Enterprise Sales and CS Leadership to penetrate target accounts, generate a steadily increasing flow of qualified pipeline, and deliver the awareness and education air cover that Tempo Software reps need to help them close more deals in high value accounts.

  • Minimum Qualification: Degree
  • Experience Level: Executive level
  • Experience Length: 10 years

Job Description/Requirements

What you'll do at Tempo:

  • Primary Marketing Business Partner to Sales & Customer Success. You will design and orchestrate marketing programs alongside the Sales team - tailored to the Mid-Market and Enterprise buying cycle. You will serve as their primary marketing business partner and align all marketing air cover and ground activations to grow our existing base and acquire new customers. You will be accountable for the segment’s pipeline generation and will work cross-functionally with Growth to ensure that your strategy spends the budget to deliver pipeline & ARR growth. 
  • Ensure we are focused on the highest-value accounts.  You will work closely with the Sales, CS and RevOps teams to identify target accounts, develop go-to-market plans, and execute impactful programs to drive pipeline and revenue growth. Your team will manage and regularly update the ABM target account lists based on Tempo’s ideal customer profile (ICP), propensity analysis, and surging intent signals indicating that accounts are “in the market”. You and your team will be responsible for enabling the Sales and CS teams on your ABM programs and partnering with them to activate the programs for their target accounts.
  • Develop scalable ABM and Field Marketing programs to drive new  and expansion pipeline generation through targeted, personalized marketing programs. Your team will design the Enterprise marketing strategy and orchestrate the development, execution, and optimization of ABM programs and events. Your team will map and deliver programs across customer journeys that engage our target audiences at the right time with the right messages leading into the right experiences. Success will be increasing engagement in “cold” and “warm” target accounts, sourcing new sales opportunities, and influencing and accelerating existing pipeline. This is inclusive of compelling 1:1 and 1:few experiences and events for Target Accounts.
  • Analyze and report on the performance of enterprise pipeline programs to measure impact and refine future programs. In this role, you will oversee and report out on overall program performance, leverage analytics and data to spot areas of opportunity and influence decisions. You are data-driven and able to optimize marketing levers on the fly.  In addition, you will also present out on monthly and quarterly marketing performance and provide thoughtful insights to the extended team.
  • Work cross-functionally to get things done. In this role, you will drive cross-functional activities to ensure that our marketing programs are representative of all marketing deliverables and that the team’s segment programs align with overall marketing and sales goals and objectives. You will also develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
  • Serve as the ‘Last Mile’ to Drive Scale, Adoption of Programs and ABM Tools. You will embed your team into the daily workflow of our sales, partner and customer success teams and SDRs to establish reliable communication channels so that the teams are always enabled with the latest program details, events, sequences, incentives, and marketing news. You will serve as a feedback loop to all of marketing and will be leveraged as the conduit for all ‘last mile’ to sales needs. 

The Ideal Candidate

  • 10+ years of experience in ABM, Field Marketing and Demand Generation, with a focus on B2B SaaS
  • 5+ years of experience directly managing and growing a marketing team.
  • Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM Platforms, Analytical tools and CRM systems.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Strong analytical skills, with the ability to measure and report on the impact of campaigns and tie performance to sales pipeline results.
  • Bachelor's degree in Marketing, Business, or a related field.

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