Job Summary

Develop new and innovative growth strategies for the brand by utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and develop content for in-store and online ads and campaigns to engage and educate customers, create brand awareness, and increase sales.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

  • Develop a Marketing Strategy/Plan for social media and in-store marketing, in line with NAYA's goals and objectives.
  • Work with sales team and management to implement sales goals and strategies monthly, quarterly and yearly
  • Planning, organization, and coordinating sales activities with Sales & Marketing Team
  • Find innovative ways to connect with target audiences
  • Develop innovative ways to increase brand awareness and reach across multiple platforms including NAYA Shop, Events, Social Media, and Website
  • Developing the sales team through motivation, brand awareness, and product knowledge education.
  • Tracking sales goals and strategies and customer feedback, and reporting results to management weekly.
  • Coordinating with Finance to develop a budget for Sales & Marketing activities.
  • Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate
  • Direct analytical data gathering and marketing/consumer research to understand customer interests and needs to provide effective content
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Direct and oversee all design and advertising ventures
  • Represent the company at events to promote the brand and engage new customers
  • Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally
  • Look for high-quality media opportunities to promote the brand
  • Set up and coordinate learning/training opportunities about brand and product information for sales team
  • Keep up to date with advances on social media and the latest digital marketing and media tools available.
  • Maintain the highest standards & global best practices of communication always.
  • Be up to date on relevant beauty industry news, trends, and products
  • Present weekly progress reports to executives
  • Manage print and digital asset inventory to ensure creative alignment across all marketing channels
  • Other responsibilities relating to sales growth and customer relations

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