Sales and Marketing Lead

Duties:

• Develop & implement sales strategies to deliver business Topline objectives through the achievement of periodic set targets-(weekly, monthly & quarterly)
• Set sales team targets with incentives to motivate and deliver objectives.
• Regular review of team performance against set objectives with a solution to close identified gaps.
• Lead and ensure effective distribution of company products in all relevant channels and outlets.
• Accurate and timely updates of competitor activities in trade.
• Develop and grow volumes from existing key distributors in existing markets with the same effort to grow and develop new markets.
• Develop new sales opportunities both in existing markets and opportunity areas through the retail distribution team.
• Ensure distributors adhere to the trading terms and payment norms as per company guidelines
• Conduct initial onsite, remote demonstrations and detailed follow-up demonstrations customized to show how the solution attains particular prospect requirements.
• Stimulate sales activities to attain or exceed revenue objectives on a monthly, quarterly and yearly basis.
• Update and maintain continuously internal marketing database to precisely reflect sales activities and prospect status.
• Initiate, execute and oversee the overall marketing campaigns (both ATL & BTL) to drive brand
• Assist in developing brand's long-term strategy in terms of positioning, unique selling points,
• Monitoring brand performance and reporting all gaps with plans to mitigate same.
• Analyze the effectiveness of an executed campaign & sales promotions and measurement

Requirements:

• Experience in management may be advantageous.
• Understanding and knowledge of sales and marketing.
• Strong analytical, organizational, and creative thinking skills
• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.
• Beverage experience an advantage