Product Marketing Specialist & Business Analyst

Are you a strategic thinker with a passion for bridging product innovation and market success? PeaceMaker.cash, a pioneering platform providing secure digital escrow services, is looking for a Product Marketing & Business Analyst to join our team. In this role, you will play a crucial role in driving product adoption, developing go-to-market strategies, and analyzing business performance to ensure our solutions resonate with user needs and market demands.

About PeaceMaker.cash:

PeaceMaker.cash empowers businesses and individuals to transact confidently with secure digital escrow services. By addressing trust issues in online transactions, we are redefining how people do business in a rapidly evolving digital landscape. As we expand, we are seeking a results-driven professional to lead our marketing initiatives and provide data-driven insights that guide our growth.

Role Overview:

The Product Marketing & Business Analyst will be responsible for creating impactful product positioning, designing and executing marketing campaigns, and analyzing user behavior and market trends. Your work will be essential in ensuring PeaceMaker.cash meets user expectations, gains market traction, and achieves its business objectives.

Key Responsibilities:

• Product Marketing Strategy: Develop and execute go-to-market strategies that position PeaceMaker.cash as the preferred solution for secure transactions.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive positioning.
• Campaign Management: Plan and oversee marketing campaigns that drive user engagement and product adoption.
• Performance Analysis: Analyze key metrics such as user acquisition, retention, and revenue to assess business performance.
• User Insights: Gather feedback from users to improve product offerings and address pain points effectively.
• Cross-Functional Collaboration: Work with product, sales, and development teams to align marketing efforts with business goals.
• Reporting: Create detailed reports on marketing and business performance, highlighting opportunities for growth and optimization.

Qualifications:

• Proven experience in product marketing, business analysis, or a related role, ideally in fintech or technology industries.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and storytelling skills to craft compelling product narratives.
• Experience with digital marketing tools, analytics platforms, and CRM systems.
• Familiarity with fintech ecosystems and user behavior in digital transactions is a plus.
• A degree in Marketing, Business Administration, or a related field is preferred.

Why Join Us?

• Be part of a fast-growing fintech company addressing a critical need in online transactions.
• Contribute to the success of a product that fosters trust and innovation.
• Collaborate with a dynamic, passionate, and diverse team.
• Enjoy a flexible work environment and competitive compensation.

How to Apply:

If you’re excited about shaping the future of secure digital transactions, we’d love to hear from you! Send your resume and a cover letter detailing your expertise in product marketing and business analysis to info@peacemaker.cash.

PeaceMaker.cash is an equal opportunity employer, committed to fostering an inclusive and innovative work environment.

<