Online Marketing Strategist

Responsibilities:

Strategy Development:

• Design and implement comprehensive online marketing strategies tailored to the supermarket industry.
• Identify key customer segments, including families, health-conscious consumers, and budget shoppers, and create targeted digital campaigns.
• Stay current with industry trends, competitive landscape, and best practices to ensure our supermarket chain remains at the forefront of digital marketing.

E-Commerce Marketing:

• Drive online sales by optimizing our e-commerce platform, including promotions, SEO, and user experience enhancements.
• Develop strategies to increase the adoption of online grocery shopping, including home delivery services.
• Implement personalized marketing campaigns based on customer purchase history and preferences.

Content Strategy:

• Collaborate with content creators to develop engaging, informative, and SEO- optimized content, including blogs, recipes, meal planning tips, and promotions.
• Ensure content aligns with seasonal promotions, new product launches, and overall brand messaging.

Social Media Management:

• Develop and execute social media strategies to promote weekly deals, seasonal offers, and community engagement.
• Utilize social media platforms such as Facebook, Instagram, and Twitter to build brand loyalty and increase customer engagement.
• Monitor social media trends and customer feedback to adapt strategies and improve brand presence.

Local SEO and SEM:

• Optimize local SEO efforts to ensure our supermarket locations appear prominently in search results.
• Manage paid search campaigns to drive traffic to our website and physical stores, ensuring high visibility during key shopping periods like holidays and promotions.

Email Marketing:

• Develop and manage targeted email marketing campaigns, including weekly flyers, personalized offers, and loyalty program updates.
• Utilize segmentation and A/B testing to improve open rates, click-through rates, and overall campaign effectiveness.

Data Analysis and Reporting:

• Analyze online marketing performance, including website traffic, conversion rates, and customer behavior using tools like Google Analytics and CRM systems.
• Prepare and present detailed reports on campaign performance, KPIs, and actionable insights to the marketing team and senior management.
• Use data-driven insights to continuously refine marketing strategies and improve ROI.

Collaboration and Coordination:

• Work closely with cross-functional teams, including in-store marketing, merchandising, and IT, to ensure cohesive marketing efforts across all channels.
• Coordinate with external agencies or vendors for specialized services such as paid media, influencer partnerships, and digital advertising.

Budget Management:

• Develop and manage the digital marketing budget, ensuring cost-effective use of resources.
• Allocate budget across various digital channels to maximize reach and impact, especially during peak shopping seasons.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as an Online Marketing Strategist, preferably within the retail or supermarket industry.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with e-commerce platforms, especially in a grocery retail context.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to work cross- functionally.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Experience in the supermarket or retail industry.
• Certifications in Google Analytics, Google Ads, or similar.
• Familiarity with customer loyalty programs and CRM systems.

Working Conditions:

• Flexible working hours, particularly during significant campaigns or holiday seasons, may be required.

How to Apply: Please submit your resume, cover letter, and any relevant portfolio to  Hr@snedashopping.com

Location: Spintex, Accra

Employment Type: Full-Time

Salary Range: Attractive