Marketing Senior Associate

Key Responsibilities

• Drive the growth and retention strategy for acquiring patients and generating revenue growth for the Retail Business Unit.
• Develop and implement effective marketing strategies aligned with business goals.
• Build, grow, and manage the company's social media presence and digital platforms by creating engaging and innovative content.
• Drive customer acquisition through digital and traditional marketing, including in-store campaigns, seasonal promotions, and health awareness initiatives across retail pharmacies
• Plan and execute digital marketing campaigns including SEO/SEM, content, and email, while coordinating with retail teams to ensure coordinated delivery across retail and digital touchpoints
• Conduct market research and competitor analysis to identify opportunities for growth.
• Track and report on performance metrics for campaigns, social media engagement, and overall marketing effectiveness
• Work closely with the product and design team to design and run acquisition tests.
• Support revenue forecasting and planning by having a deep understanding of future revenue growth and the projected impact of new revenue programs.
• Own the end-to-end implementation of marketing programs, including ensuring timely delivery of projects and managing all aspects of implementation, working with the analytics team to establish a tracking and measurement framework.
• Test what works and scale it. Be responsible for the measurement and reporting of all in-market tests and live revenue programs you own, including iteration and optimization.
• Contribute to business growth by driving effective marketing campaigns and supporting revenue objectives

Our Ideal Candidate

• An entrepreneurial spirit with a passion for mPharma’s mission to increase the accessibility and affordability of high-quality medicines
• A strong work ethic and a proactive “can do” attitude that requires minimal supervision
• Fluent English with excellent writing, verbal, analytical, and organizational skills
• Proficient in Microsoft Office Suite, specifically Excel.
• Experience in the retail, telecommunications, or e-commerce domain, leading customer acquisition efforts and marketing.
• Strong interpersonal skills to network with new people and develop business relationships with a wide variety of stakeholders
• Experience in data analysis, SEO, and social media marketing.
• A self-starter who can multitask while consistently producing high-quality deliverables for a diverse set of concurrent initiatives

Qualifications

• Bachelor’s degree in Marketing, Communication, Business or related field.
• 4+ years of professional experience in marketing and analytics, with a strong focus on digital and social media marketing.
• Solid understanding of branding, content creation, and digital advertising.
• Strong copywriting and content creation skills.
• Hands-on experience with marketing tools like Canva, etc)
• Excellent communication and interpersonal skills
• Strong project management and organizational skills
• Ability to think creatively and analytically.
• Self-motivated with the ability to work independently and as part of a team.
• Spotless business and personal background

Salary: Attractive