Marketing Manager (Digital)

Responsibilities:

• Manage and market across categories
• Rebrand all of the company’s products
• Lead a multidisciplinary team in shaping the company’s strategic planning objectives
• Develop, implement and monitor growth marketing and strategic initiatives that
• increase sales and maximize profitability through efficient spending within
• categories/brands
• Manage a variety of promotional projects end to end, including paid advertising
• campaigns, digital marketing techniques and strategic positioning of billboards across
• Ghana to optimize product visibility
• Design, implement and review marketing department budget

Requirement:

• Developing a marketing strategy that aligns with the company’s overall business objectives.
• Creating and executing marketing campaigns including print ads, radio commercials, direct mail campaigns, television commercials, and webinars.
• Creating a content marketing strategy that includes blogs or white papers to engage with customers or build brand awareness.
• Developing pricing strategies and plans to meet company objectives and customer needs.
• Evaluating new technologies to determine how they can be used to improve customer experience or increase sales.
• Monitoring key marketing metrics and developing market segmentation models.
• Creating a strategy to attract new customers by identifying potential markets and developing plans to reach them.
• Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals.
• Developing and maintaining relationships with current customers to retain business and increase sales.
• Developing new products or services by researching customer needs and creating proposals for possible solutions.
• Performing competitor analysis toward an increased market share.
• Incorporating emerging solutions and technological advancement in new products.
• Integrating user-experience feedback in product updates and innovation.
• All can apply but preference would be given to ladies.

Experience Required: 10+ Years (FMCG, Edible OIL, Rice & Soap), Purely in Marketing.

Salary Slab: 18000GHC - 20000GHC