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- Experience Level : Entry level
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Job Description/Requirements
Company Description
Job Title: Marketing Lead (Social Media & Traditional Marketing)
Location: Accra, Ghana
Company: Jacob West Ltd
About Us
Jacob West Ltd is redefining real estate in Ghana with a vision to empower Africa’s future through innovative property development. Our slogan, The New Africa Already Exists, reflects our commitment to merging contemporary living with the cultural essence of our continent. We are seeking a dynamic and creative Marketing Lead to drive our social media and traditional marketing strategies, helping us connect with clients and elevate our brand.
Job Summary
As the Marketing Lead, you will oversee the development and execution of both digital and traditional marketing campaigns. You will be responsible for growing our online presence, enhancing brand awareness, and ensuring alignment with our mission to reshape perceptions of African property development.
Key Responsibilities
• Social Media Strategy:
• Develop and implement engaging social media campaigns to grow and manage our presence across platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Create and curate visually appealing and on-brand content, including posts, videos, and stories.
• Monitor analytics to track performance and optimize campaigns.
• Traditional Marketing:
• Plan and execute offline marketing initiatives such as billboards, print ads, brochures, and radio campaigns.
• Collaborate with the sales team to organize events, trade shows, and community outreach programs.
• Brand Management:
• Maintain and evolve Jacob West’s brand identity, ensuring consistency across all channels.
• Work closely with the design team to create marketing materials that reflect our vision and values.
• Market Research:
• Stay updated on real estate trends, consumer behavior, and competitor strategies to keep marketing efforts relevant and effective.
• Identify opportunities for innovation and differentiation in the market.
Qualifications and Skills
• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, with a proven track record in both social media and traditional campaigns.
• Exceptional knowledge of social media platforms, trends, and tools.
• Strong creative and storytelling abilities, with attention to detail.
• Analytical mindset with experience using tools like Google Analytics, Meta Business Suite, and similar platforms.
• Knowledge of Ghana’s real estate market is a plus.
What We Offer
• Competitive salary and benefits package.
• Opportunity to work with a forward-thinking real estate brand shaping the future of Ghana.
• A dynamic and collaborative work environment.
How to Apply
Submit your CV, portfolio, and a brief cover letter explaining why you’re the ideal candidate to info@jacobwestgh.com by 30/01/25
Join us in creating homes that embody the vibrant reality of The New Africa Already Exists.
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