Marketing executive (experienced)

A Reputable Company

Job Summary

We’re looking for an experienced and versatile marketing executive who is hungry for success. Our ideal candidate must have experience in developing and executing marketing campaigns while managing and inspiring our marketing team. He/she must be able to handle day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

  • Minimum Qualification: HND
  • Experience Level: Executive level
  • Experience Length: 6 years

Job Description/Requirements

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration from all departments
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Responsibilities:

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customers.
  • Gather customer and market insights to inform marketing strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize marketing drive accordingly
  • Present ideas and final deliverables to internal teams, and communicate with managers about marketing programs, strategies, and budgets


Qualifications

  • A minimum HND qualification in Marketing or
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • An advanced understanding of social media
  • Proficiency with online marketing and social media strategy
  • Willingness and ability to travel

Interested candidates must submit their applications and CVs to hr@adansitravels.com. Only shortlisted applicants would be contacted

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