Marketing Associate

Job Title:

Marketing Associate – Agency Role

Job Description:

The Marketing Associate is responsible for supporting the execution of marketing strategies and campaigns for multiple clients within the agency. This role requires a hands-on approach in project management, content creation, social media management, and reporting. The Marketing Associate will work closely with lead strategist, designers, and media to deliver high-quality work that meets client objectives.

Key Responsibilities:

1. Campaign Coordination and Support:

   - Assist in the planning, execution, and management of marketing campaigns for multiple clients.

   - Coordinate with internal teams to ensure smooth project workflow, from debriefing to campaign launch.

   - Manage multiple client accounts, adhering to specific timelines, budgets, and project scopes.

2. Content Development and Creation:

   - Create and edit content such as social media posts, blog articles, newsletters, and web copy tailored to each client's brand voice and goals.

   - Collaborate with designers and other team members to produce engaging content, including graphics and videos.

   - Maintain content calendars for each client and ensure consistency across all platforms.

3. Client Communication:

   - Serve as a secondary point of contact for clients, providing updates on project progress and deliverables.

   - Attend client meetings to support lead strategist and contribute ideas to discussions on strategy and execution.

   - Gather feedback from clients and communicate it to the internal team to ensure continuous improvement.

4. Market Research and Competitor Analysis:**

   - Conduct research on industry trends, competitors, and target audiences specific to each client.

   - Provide insights and recommendations to improve client strategies and identify new opportunities for growth.

   - Stay up to date with the latest marketing trends and technologies.

5. Administrative and Organizational Support:

   - Maintain detailed records of client projects, including meeting notes, feedback, and task assignments.

   - Assist in developing project briefs, proposals, and other documentation as needed.

   - Organize files, maintain marketing databases, and ensure accuracy of client information.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in marketing, preferably in an agency or multi-brand environment.
• Familiarity with project management tools and CRM software is a plus.
• Strong organisational and multitasking abilities to manage multiple client projects.
• Excellent communication skills, both written and verbal.
• Excellent powerpoint presentation development skills.
• Experience in content creation and digital and offline marketing strategies.
• Ability to work in a fast-paced, deadline-driven environment.
• Creative thinking and problem-solving skills.
• High attention to detail and ability to adapt content and strategies to different brand voices.

 Personal Attributes:

- Positive attitude and willingness to learn and grow in a dynamic environment.

- Team player who can collaborate effectively with internal teams and clients.

- Proactive and able to take initiative on tasks without direct supervision.

Working Conditions:

- Hybrid

- Ability to handle multiple clients and projects simultaneously, prioritizing workload based on deadlines.

This role offers exposure to diverse marketing campaigns and clients, providing valuable experience in executing strategies for various industries and business goals.