Job Summary

The Director of Sales & Marketing is responsible for managing the implementation of the hotel’s sales and marketing strategies and achieving budgeted top line revenue for the hotel. The DOSM is accountable for guest room and catering/banquet revenues. The role is responsible for maximizing profitability for the hotel and ensuring delivery of outstanding quality service for all customers. The DOSM will work closely with revenue management and marketing functions, to develop strategies to maximize Revpar and grow market share. The DOSM is further responsible for the development of the annual sales & marketing budget, as well as ensuring forecast accuracy in conjunction with the revenue management. The ideal candidate will be organized, detail oriented, enjoys working in a team environment and leading and developing team members. The DOSM needs to have the ability to communicate in a clear and concise manner, both written and verbally.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

Duties and Responsibilities:

  • Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams.
  • Develop and execute sales & marketing strategies through the preparation of a strategic sales plan
  • Implementation and administration of the Sales and Marketing budget and the establishment of annual individual sales goals.
  • Ensure understanding of the competitive landscape, local and feeder market dynamics, and changing customer needs to ensure property success.
  • Ensure at least 1 complete competitive review matrix is completed per year (if only 1 is executed, then it has to be done shortly before the budget process)
  • Ensure that all sales-related activities support customer satisfaction, retention and new business development goals.
  • Ensure at least 1 complete competitive review matrix is completed per year (if only 1 is executed, then it has to be done shortly before the budget process)
  • Ensure at least 1 complete competitive review matrix is completed per year (if only 1 is executed, then it has to be done shortly before the budget process) 6. Ensure that all sales related activities support customer satisfaction, retention and new business development goals
  • Proactively position the hotel as a business leader in the community. 8. Proactively position the hotel as a quality leader in the community. 9. Operate within departmental budgets through effective cost controls and well-managed schedules 10. Set departmental targets and objectives, work schedules, budgets, and policies and procedures
  • Monitor the appearance, standards and performance of the Sales & Marketing Team with an emphasis on training and teamwork
  • Ensure team members have up-to-date knowledge of all room categories and amenities
  • Ensure team members have up-to-date knowledge of all M&E related venues as well as the F&B offering of the hotel.
  • Maintain excellent communication and work relationships in all hotel areas and with external customers and suppliers
  • Ensure that all Promotion Information Bulletins are up to date, correctly distributed and that the relevant departments have full knowledge of all available promotion at all times.
  • Ensure that the hotel is registered and participates with as many corporate travel programs as possible.
  • Ensure Sales & Marketing meetings are conducted and post-meeting minutes generated
  • Ensure that Revenue Meetings are attended at all times and post-meeting minutes generated
  • Ensure Marketing and Promotion meetings are conducted and post-meeting minutes generated
  • Recruit, manage, train and develop the Sales & Marketing team & Personnel selection.


Skills and Competencies Required:

  • The ideal candidate will be organized, detail oriented, enjoys working in a team environment and leading and developing team members.
  • The DOSM needs to have the ability to communicate in a clear and concise manner, both written and verbally.

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