Export Development Manager (ghana)

Job Title: Export Development Manager (Ghana)

Reports to: Head, Foodpack

Location: Ghana

Employment Type: Short-term Project

About the Role

We are seeking a highly motivated and commercially astute Export Development Manager (Ghana) to support our expansion into the Ghanaian market.

This short-term assignment focuses on assessing the market potential for paper packaging products — including paper cups, boxes, and bags — by identifying key buyers, distributors, competitors, and pricing trends.

The ideal candidate is a self-driven professional with strong analytical and communication skills, capable of conducting independent market research and delivering actionable insights to shape our market entry strategy.

Key Responsibilities

• Develop and execute a go-to-market strategy targeting corporate clients, retail chains, and open-market distributors — aiming for 20% YoY revenue growth.
• Conduct market mapping to identify major buyers (restaurants, cafés, caterers, wholesalers, and distributors).
• Estimate market size, demand trends, and identify product categories with the highest growth potential.
• Analyze existing supply sources (local and imported), including key brands and importers.
• Benchmark pricing for key packaging SKUs such as 12oz/16oz paper cups, burger boxes, and paper bags.
• Gather market intelligence on competitors, customer preferences, and supply chain dynamics.
• Compile findings into a professional 2–3 page market report supported by data, visuals, and references.

Skills & Competencies

• Excellent communication and negotiation skills; fluency in English required.
• Proficiency in Twi, Ga, or other Ghanaian trade languages is an advantage.
• Strong analytical and critical thinking skills.
• High initiative and accountability; delivers results with minimal supervision.
• Proficiency in MS Office (Excel, Word, PowerPoint); ERP or CRM experience is a plus.
• Good understanding of Ghana’s retail, QSR, hospitality, and distribution sectors.
• Proven success in Sales, Business Development, or Export Research roles.
• Detail-oriented with strong documentation and reporting skills.

Deliverables

• A concise, data-driven Market Research Report (2–3 pages) summarizing findings and insights.
• Documented engagement with key buyers/distributors.
• Price comparison tables, supplier mapping, and buyer profiles.
• Completion and submission of the report within two weeks of project start.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, or a related field.
• Proven experience in B2B market research or export feasibility studies (field and desk research).
• Must be resident in Ghana and available for field visits.

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