District Marketing Leader

In this role, you will:

• Take initiative: you will be the first hire focused fully on school district marketing and, as such, will need to both think strategically and roll up your sleeves on execution toward goals
• Develop & lead district campaign strategy and execution
• Conduct user research to understand the needs and pain points of district administrators
• Collaborate with product, marketing, and trust teams to develop messaging, positioning, and campaigns that resonate with district administrators
• Provide a personal touch: build and maintain relationships with district administrators and decision-makers
• Ensure that districts have the resources and support needed to implement ClassDojo successfully at scale
• Lead conversations, training sessions, and workshops for administrators to increase their awareness and consideration; represent ClassDojo at education conferences and events.
• Monitor and report on district usage and outcomes, and use data to continuously improve our approach
• Collaborate with the product and marketing teams to identify potential district partners and develop marketing materials to support outreach efforts
• Develop content marketing strategies and create compelling content to educate and engage with district administrators

You will be a match if:

• You have 7+ years of experience in education or education technology, with a track record of success in building relationships with district administrators and decision-makers
• You have proven ability to develop and execute successful district-level marketing campaigns and strategy for education technology
• You are an excellent communicator and have strong interpersonal skills, with the ability to build rapport with diverse audiences
• You are a strong project manager and possess organizational skills, with the ability to manage multiple priorities and deadlines
• You have passion for education and a deep enthusiasm for helping schools and districts innovate & overcome challenges