Director, Digital Strategy

What you'll do in this role 

• Lead the global media strategy and planning to drive awareness and acquisition growth across SMB, Mid Market and Enterprise segments.
• Partner with Campaigns, Brand, and ABM teams, as well as agency partners to build programmatic, content syndication and search campaigns.
• Own and deliver reporting analysis on performance and business impact, as well as conceiving and executing testing strategies.
• Accountable for conversion efficiency across multiple personas and creating full-funnel programs, including moving effectively from awareness to consideration stage.
• Guide, mentor and lead a team of digital media strategies and specialists, in addition to managing our important agency relationships.

We're looking for

• Strong experience in direct response, B2B demand gen and media planning.
• Experience in driving differentiated strategies across multiple segments, including SMB and Enterprise, from trial flows to ABM execution.
• Deep understanding and practical experience of planning global, regional and localized campaigns, including emerging markets.
• Deep understanding of programmatic media buying and experience with paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
• Extensive team management skills, including career development and coaching.
• Experience partnering cross-functionally across marketing, internal stakeholders and agency partners.