As a Digital Marketing Specialist, you will be working within the Consumer Digital teams and supporting the broader Digital Analytics team.
This role has three core responsibilities:
- Optimising existing marketing and promotional activity using web analytics and marketing platforms
- Finding opportunities for new marketing by analysing audiences, and developing a deep knowledge of the market
- Supporting reporting for the team. The goal is simple – to give the digital consumer teams the capability to improve and create sales activity
. The role is broad, requiring a logical and curious mind, and a business focus to find new opportunities. In exchange, there are many development opportunities.