Job Summary

Create the group digital marketing strategy and digitalization process and translate them into effective plans that ultimately add value to the customer and contribute to the achievement of business goals and organizational performance.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements

Scope of Accountability

  • Align action plans, activities, and scope of digital marketing and digital transformation with group business objectives set by Top Management
  • Monitor and measure effectiveness
  • Upholding the Corporate Brand
  • Integrate marketing and communication campaigns
  • Execute and maintain the digital transformation endeavors


Main Responsibilities

Duties include, but are not limited to the following:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create adapted sales offerings
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Design and implement the company's digital roadmap.
  • Create the bridge between data and the business operations to gather customer insight from the data
  • Maintaining a balance between business and technology.
  • Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
  • Problem solving: ability to generate creative solutions to deal with operational problems remotely


Key Performance Indicators:

  • Group digital marketing campaigns
  • Customer Journey
  • Digital transformation
  • Market share growth
  • NPS


Required Profile:

Education:

  • Bachelor’s Degree or equivalent certification (Digital Marketing) or related field.

Experience:

Minimum 5 years of professional experience in similar role; Multi-national exposure is a major plus; Machinery Experience (or B2B company) is a major plus of which 3 years in leadership role.


Technical Competencies:

  • Good Planning, Prioritizing, & Organizing skills, with strong Follow-up.
  • Strong knowledge of Marketing Plans’ and Activities’ preparation and execution.
  • High exposure and awareness of Social Media, Branding, and Promotional Activities.
  • Good exposure to External Service providers (Websites, Advertising agencies, Promotional agencies…).
  • Strong Verbal and Written Communication skills, with ability to prepare News Letters, Presentations, and Reports.
  • Strong internet and IT skills (Internet collaborative tools, knowledge of devices, collaborative workspaces, Networks, Gsuite).
  • Good Negotiation Skills.

Leadership Competencies:

  • Possess personal qualities of Integrity, Respect, and Commitment to corporate mission.
  • Excellent Interpersonal, Communication, Collaboration and Influence abilities.
  • Customer Centric.
  • High energy with strong Drive for results.
  • Creativity and Innovation, with ability to come up with new ideas and initiatives.
  • Inclusiveness and ability to work well with different cultures and working environments.
  • Ability to lead and coordinate efforts of team in multiple locations
  • Analytical skills

Languages:

  • Fluency in languages: English

Other Requirements (Travel; Working Conditions, etc…)

Important Safety Tips

1. Do not make any payment without confirming with the Jobberman Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications
Stay productive - get the latest updates on Jobs & News
Deactivate Notifications
Stop receiving the latest updates on Jobs & News
Accra & Tema Region
| Full Time |
Confidential
A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
Accra & Tema Region
| Full Time |
GHS 2,400 - 3,000